Market Research

The state of jobs in Ohio has led many full-time job seekers to become dedicated survey participants. What was once considered spam mail or a “spam-offer” 2 years ago has now become a welcomed form of a “now hiring offer whenever it appears in your email in-box.

As many out of work Ohioans sit at home accumulating massive hours of boredom, frustration and impatience waiting for the phone to ring with an offer of employment, many have reconsidered the more feasible alternative of completing online surveys for cash. There are good jobs in Ohio but the flexibility of adding an additional income stream, of working at home, and at an individual pace has offered many the refuge of time relevancy. What is time relevancy you might ask? It is the feeling that that you are accomplishing something, even a menial task during your empty schedule. The loneliness that accompanies unemployment for many can be miserable, and the best remedy to pass the hours is to sit in front of the computer and blog in order to connect with other unemployed people, or accept one of the numerous offers for online employment with survey companies desperate for opinionated form fillers from across all age demographics.

This situation is the perfect marriage between idle time and desperate corporate clients that need to fine tune their marketing campaign for an upcoming product launch. American businesses spend billions of dollars every year on advertising but only a small amount of that money is spent on consumer research. It may seem like the greatest paradox; Fortune 500 companies spending only a fractional amount to learn what their consumers think of their product and services –a few million dollars here and a few million dollars there. All things considered, the market research companies hired by these Fortune 500 companies have developed analytical methods to derive behavioral conclusions just from survey responses taken from cross-sections of American population demographics.

However, participants like you and I who partake in these modern efforts which may include telephone surveys or more often of late-online surveys for pay—can receive anywhere from 5$ to $50 dollars per survey. If you participate in online or participate in phone surveys with multi-conferencing to focus groups you could receive as high as $150 by average pay-out estimates. The internet as a platform for orchestrating a survey campaign that 15 years ago would have been executed via telemarketers is the most effective platform to reach exactly the demographic population that may or is currently buying a particular product or service. Of course consumer data has been collected on all of us since the birth of the internet, and if you have been a long time subscriber to any internet based service they have already sold their million name list of subscriber data to marketing firms more than twice—your data included.

What does this have to do with the ongoing survey revolution? The market researches who have been hiredby Fortune 500 companies and companies of all sizes, are buying this data which contains information about your: income, marital status, car you drive, soda you prefer, how many children you have, your religion, race, sex and any other arcane details necessary. You the consumer are no longer hidden behind the telephone or annoying bulk mailer packet. You can be easily and quickly accessed again and again and even placed into a subscriber based survey pool and virtually obtain employment with dozens of market research companies that have now sprouted dot-com divisions of their main business practices. Since the onset of the economic crisis market research companies have been busy redesigning their survey queries to reflect the new economic reality of late; that consumers have less disposable income and are less willing to shop till the drop on non-essential items unless their were strong incentives. Market researches that began subscription services for individuals like you and I, also began to increase the pay out commission on completed surveys.

This means the profit margin between what the Fortune 500 company paid the market research company to design and execute the survey and the commission they pay you for completing the survey became smaller. Of course, all of these market research firms make tens of millions of dollars every year, just a few million less because of the recession. Where do you fit into this equation. Well, if you are underemployed, unemployed or strapped with debt, earning extra income by joining a survey service is a pragmatic solution. You have no boss, no concrete work schedule and you can choose your assignments. The most important aspect of this extra income is that you can work from the comfort of your own home—and this is the crux of the survey revolution. The working at home business model is not just for market researches contracting with consumers globally, but also for Fortune 500 companies that need to contract for specialists , and temporary services without the financial responsibility of hiring full-time employee.

Take into consideration that a full-time employee will be enrolled into a company sponsored group health plan, company matching 401k and retirement plan, paid training and other expenditures that companies large and small would rather do away with and preserve their operating costs. Thus outsourcing corporate roles such as: accountant, pay-roll accountant, sales support, customer support, technical support, claims representative, enrollment manager, paralegal, research support and data entry clerk are also all portable roles that are expanding online in the same magnitude as the internet. Don’t be fooled into thinking that the global economic crisis of late has been the catalyst for “work at home” programs such as surveys. In actuality, the global economic crisis simply accelerated the eventual transformation of ideally portable corporate jobs to the back office to the home office.

Scaling-down rather than downsizing is what I define this new business model that has financially benefited millions of people worldwide who otherwise would have been unemployed indefinitely. Online surveys are here to stay because many large and small companies have completely transformed their traditional brick and mortar physical business location for a virtual location on the internet. The birth of online shopping stores and mega-shopping sites such as Overstock.com where you can buy virtually everything from A to Z has solidified the need to collect consumer data over the internet and identify new shopping trends via surveys.

The downside of this business model is that as surveys become more popular the commission structure payouts for survey subscribers will begin to decrease. Thus now more than ever is the time to take advantage of online surveys while they offer a economical financial solution for replacement income.

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Let this be a word to the wise, and a testimony that even professionals can get burned.

Lately, I had decided that it was about time that I churn out some niche stores. What better way to earn some quick money by selling a profitable niche store in order to seed larger projects. There are really 2 choices when it comes deciding on a partner for a niche store: Amazon and eBay. For my purposes and the niches I was trying to target, the eBay Partner Network seemed the right fit. With software packages such as Build a Niche Store (or BANS for short) and the phpBay Wordpress plugin, it would be extremely easy to get multiple sites up and making a profit, especially with the methods I learned from the Equity Millions system.

However, while I excitedly submitted my application and waited for a response, eBay purged some 300 affiliates from their program. No explanation, and only 7 day’s notice, with no option remedy the situation. A couple weeks later, I received a response. In the end, my application was denied. All that time and effort was wasted.

Or was it?

Since I was using the phpBay plugin for Wordpress so that I would have an integrated blog with my store, I noticed in the admin area a link to join the Pepperjam Network. I checked them out and noticed that they had a partnership with eBay. Through joining the Pepperjam Network, I could still become an eBay affiliate. My time and resources were not wasted after all. I could still set up my niche stores, and through the methods taught in the Equity Millions system, sell them for a nice profit.

Not an Equity Millions member? Read our review to find out more, or Click Here and join today.

Market research for your website is in many ways easier than most other market research online. You can use traditional niche research methods, which does work, but it can be time consuming. It is simply easier to go to places where you list websites for sale, and emulate ones that have sold. As they say, imitation is the sincerest form of flattery.

One of the most obvious places to go is the Sitepoint Marketplace. If you’re starting out, it may be best to view the Startup Web Sites for Sale, though if you have some capital or are a bit more experienced, you could take a look at the Established Web Sites for Sale or Premium Web Sites for Sale. Though sometimes listings are taken down prematurely due to private sales, you may notice that the web sites that do sell through Sitepoint are “grayed out” when viewing the listings. Click on one of the “grayed out” listings. The higher the selling price, the better.

Another place you can do some research is at the Clickbank Marketplace. Select any categoy that interests you, and sort by High Gravity. Gravity, according to Clickbank, is a weighted score determined by the number of disticnct affiliates who have recieved a commission from referring a customer to the product. Take a look at any program or product with a gravity score of over 100.

Once you have found a site, your next step is to imitate it. I’m not advocating plagirism here, but try and match the layout and featues as closely as possible. Don’t be too concerned with truely unique content or the software involved. An open source CMS package like Wordpress or Joomla will do in most cases, and there are plenty of free themes and plugins available to dress up your site and add functionality.

All you need now is to add content. If it’s articles you need, there are many sites that list articles with reprint rights. If it’s a product such as an ebook, you can purchase a product with master resale rights and repackage it, or go to sites like GetAFreelancer.com and get something custom made. After that, all that’s left for you to do is list the site for sale on Sitepoint, or use some methods from the Equity Millions system and sell it for even more money. Not a member of Equity Millions? Click Here to join now!