Link Building Practices that Will Harm Your Online Business

Written by Site Seller on June 7th, 2010

Millions of websites are online and thousands are launched everyday. Most sites don’t get many visitors, though. There are lots of ways to get visitors to your site once it is up and running.

One such factor is SEO link building, the process of getting backlinks from other relevant sites that have good content.

There are a great number of webmasters who understand the process but even more do not. How can you be in the group who sees success from their link building? When building links the only thing to worry about is if you are giving the search engines what they want. If you don’t know by now, the search engines are much more advanced than they were a few years ago so using most of the “black hat” or quick results type of SEO doesn’t work anymore and is easily detected; your site will get penalized very quickly.

Your goal is to appear as natural as possible so this means developing a strategy that allows you to add backlinks at a slow and steady pace. If you can’t learn to take your time with link building then you definitely need to find another way to promote your site. The following mistakes can lead you down the wrong path so stay away from the at all costs.

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The goal of link building is to establish your site as an authority and to maintain a high ranking position for your keywords; the only way to do this is to take it seriously, from the beginning. Many people try to abuse the whole link building process by spamming sites like Wikipedia, Youtube, popular blogs and forums. In fact, one of the quickest ways of your site being penalized is when the search engine finds out that your site’s URL is being spammed across the internet. Hopefully, you understand the consequences of spamming other sites with your link. It is easy to fall into the spamming trap but those techniques don’t work in this day and age.

Buying links isn’t as effective as it used to be. High Pagerank backlinks are pure gold, in every sense of the word. These types of links are very expensive and leased out for up to prices ranging fro a few hundred to several thousand per year to get a link on their sites. It turns out that you don’t receive the proper return-on-investment. People mistakenly believe that this linking strategy is superior because of the instant results that they achieve. The thing is that Google has identified this “strategy” as another way to game the search engines so your “success” doesn’t last long. Your goal with link building is to keep it as natural/organic as humanly possible.

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It is very important to take your time when backlinking because you will make the same mistakes that we talked about in this article if you treat it like a footrace to the finish line.

Also, never use an image link when a text link with anchor text is available for you. It is possible for an image link to produce more traffic than an individual text link but your text link using your keyword will work with the others and boost your ranking that will give you more traffic in the end.

Only if you can learn to do this stuff right; you will see immediate results in your SEO efforts. Really, staying ahead of the competition is as simple as avoiding these silly link building mistakes.

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