The Importance of Traffic to a Website Seller

When it comes to websites, everyone knows that traffic=money. Now, you may be asking yourself, “why would someone who builds and sells websites be interested in traffic?” There’s a couple of answers to that question.

1. Your customers, i.e. the people you’re selling websites to, care. They know that traffic=money, and they’re looking to make an investment.
2. Just take a look at the Sitepoint Marketplace. Sites with proven revenue streams sell for lots of money. Through whatever means, they’ve figured out how to turn their traffic into money.

I’m not going to go into the ‘how’ of generating traffic or the best ways of monetizing traffic. There are hundreds of resources and products on both (including our favorite, the Equity Millions system), and will most likely be somewhat dependant on the target niche for the site.

Don’t get me worng, building turnkey websites can be a great way of getting your feet wet or for generating revenue for larger projects. As a professional, though, you should really be focusing your efforts on what your customers want, and they want traffic. Maximizing profits of your website sales of course means more money for you, with less effort. So even for someone who builds and sells websites, traffic=money.